![]() ![]() However, media platforms also have an additional responsibility to viewers, he said, which is to preserve a “healthy marketplace of ideas” as much as possible. One way to militate against fringe, potentially harmful content is to simply stop suggesting it to viewers, Resnick said. The size of the content platform, as well as its ability to suggest new content to users based on their previous viewing activity, can help make inaccurate things go viral, said Paul Resnick, director of the Center for Social Media Responsibility at the University of Michigan. While Netflix doesn’t release data on the number of viewers a program attracts, it has approximately 58 million subscribers in the US. Root Cause got little attention when it was released in the fall of 2018, but dentists say that patients have begun asking them more about the safety of root canals since the film was picked up by Netflix last month. It’s the first time the AAE and AADR have ever issued a member-wide alert or written to a media platform in response to a film or TV program. In a separate letter, directed at the three associations’ approximately 174,000 members, they advise readers on how to answer patients’ questions about the movie. Why portray information demonstrated to be incorrect as fact?” the letter asks. Perhaps most importantly, other researchers have not been able to duplicate the results from the original experiment. “The premise the film is based on dates back to research conducted in the 1920s which was later disproved because the original conditions for the experiments were poorly controlled and performed in non-sterile environments. “Ninety-eight per cent of women that have breast cancer have a root canal tooth on the same side as their offending breast cancer,” the film repeats.Ĭoncerned that dentists are receiving more and more questions from patients about the treatments, the American Dental Association (ADA), American Association of Endodontists (AAE) and American Association of Dental Research (AADR) warned the media companies in a private letter sent late last month that continuing to host the film could harm the viewing public by spreading long-disproven claims. Bacteria and other toxins, the film argues, fester in the jaw and then travel to other organs along “meridian lines”, which according to traditional Chinese medicine move life force throughout the body, spreading infection and causing cancer and other illnesses to take root.Īmong the most jarring claims in Root Cause is a connection between root canals and breast cancer. Bailey’s 72-minute film makes eye-popping claims about how cancer, heart conditions and other serious illnesses are caused by asymptomatic infections inside root canals or in the empty spaces left behind after a wisdom tooth extraction. ![]()
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